Work Highlights
Pitch Presentations Resulting In Investment
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Evenigo, Inc.
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Simon Fuller's Now United
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Done & Dusted's Fame Factory
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TLC's Girlstarter
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Wingman App
Done & Dusted, Acquisition Oversight & Operations
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Drove internal due diligence, projections and deal oversight for Done & Dusted's 2024 acquisition by WME's Asylum entertainment.
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Oversaw business operations, creative development, budgeting and fundraising for Done & Dusted experiential division. Efforts secured investment in Saudi Arabia, and resulted in 2 experiential project residencies for D+D's 'Fame Factory'. (2022 Jeddah and Riyadh Festivals)
Activision Blizzard - Skins, Partnerships & Presentations
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Worked with studios CoD League teams to create 2023 custom in-game weapons, boosting revenue by ~10%.
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Developed CoD League co- streaming program, boosting season viewership by ~50%.
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Created 2 sales and marketing summits, as well as research presentations for key executives, partners and team owners.
Simon Fuller's XIX Entertainment, Digital & Partnerships
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Developed business plan, pitch presentation and financial model, producing a fully subscribed capital raise to fund emerging pop group, ‘Now United.’
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Created and managed Now United’s digital / social marketing and branding for IG, YouTube and 14+ member-owned channels with 30M+ subscribers.
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Managed digital partnerships and tech platform development with Samsung and SAP, producing SAP's most successful social campaign to date as of 2019.